Disclaimer: This is not the official list of brands that will be available at the
Tokyo Girls Collection /
TGC Shop at
Ayala Malls Vertis North.
I say "fan casting" because I couldn't think of a better term lmao
Here are my personal picks although most of these brands don't appear on the TGC runway. They seem to be wanting to emphasize on "kawaii" and their target market is teens - 20 somethings so I mainly looked at brands that are in Shibuya 109 because I think that's similar to what they're going for
PUNYUS
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| https://store.punyus.jp/ |
I think this is the only brand on my list that usually participates in TGC so there's a high chance that this will actually really be one of their choices. A lot of their clothes go up to 6L (6L is around US 20-ish, but it really depends on the clothing), they do carry standard sizes as well. The price range of the clothes is 2000 to 9500 JPY on average
Liz Lisa
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| Liz Lisa |
Prices are around 5000 - 13000 JPY and if you want "kawaii" you don't have to look any further. Honestly, their clothes look so much better in real life than in the pictures.
WC
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| WC (pronounced as double sea) |
I think their clothes will really appeal to teens. Some of their items look like UNIF and Lazy Oaf dupes. Prices are around 2000 - 5000 JPY
Sanrio Vivitix
I love Hello Kitty and anything with Sanrio on it is always on my list. Sure, there have been Sanrio products here in the Philippines for ages but there can never be enough. Most Sanrio Vivitix stores do carry the standard merch found in other Sanrio stores but with focus on clothing and cosmetic items for adults.
Axes Femme
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| Axes Femme |
Axes Femme has 4 sub brands (poetique, nostalgie, kiddie, kawaii), which has more distinct styles than their main brand. Pictures above are from the Poetique and Kawaii line. Lolita fans, especially those who want a more practical and casual look will appreciate them but they are still very wearable even if you're not into the lolita scene. I think the price is also very reasonable, most Lolita brands are really pricey (even the mainstream "casual" ones). Their prices ranges from 2000 to 8000 JPY
Please note styles like these only compose of like, 20% of their store. Their main brand is even more relaxed and casual and gives out a really subtle mori, otome or even OL (office lady) vibe.
One Spo
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| One Spo |
Their clothes are "edgy" but are kinda pricey at 6000 - 18000 JPY. I do think some of their stuff are interesting, but the hoetastic ones are the best.
Samantha Vega
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| Samantha Vega |
It's a brand under Samantha Thavasa but with generally lower prices (around 10000 JPY - 20000 JPY for a bag). Some bags go up to 35000 JPY or so, but about 97% percent of their items are under 20k JPY. They have a LOT of stuff, so people of all ages would probably find something they like. The gold logo bothers me a bit, it reminds me of Polly Pocket lol.
Peach John
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| Peach John |
They do have 'basic' bras with great support, lift etc. - there's even one that you can safely chuck inside a washing machine but they're more known for making cute underwear. While they started out as a lingerie brand, they now sell all kinds of stuff (from fashion, beauty and household).
Dolly Kiss and SBY
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| Dolly Kiss |
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| SBY |
Dolly Kiss specializes in socks, leggings and tights (peep the tights with nails painted on them above!) while SBY specializes in affordable accessories and cosmetic products.
Esperanza
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| Esperanza |
They sell a lot of basic shoes, mainly pumps and sandals. Prices are around 2000 - 8000 JPY
csT & P
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| csT & P |
Most of the shoes they sell are sneakers, creepers and boots. They're quite affordable too at around 2000 - 4000 JPY
Other thoughts....
When I first heard that there will be a Tokyo Girls Collection Shop here in the Philippines I was so excited! Circa 2007 me that was looking at Japanese magazine scans online (Kera, ViVi, Ageha, Egg etc.) was quaking! But after thinking about it, I have some concerns about the price and sizing.
If you take a look at some of the popular casual brands that frequent the TGC runway, you'd spend at least 5000 JPY for a top and 7000 JPY for bottoms/dresses. Around 2500 php for a basic top is considerably higher than the average pricing of other international brands that teens and peeps in their 20's here in the Philippines normally go for (like H&M, Zara, Stradivarius, Forever 21 etc.)
Sure, sometimes the quality of the clothing in fast fashion stores are questionable (*cough* Forever 21), but young people are probably bored with it by the time it falls it apart so the lower price point of these fast fashion brands works really well into one's fickleness and (probably still) growing personal style.
A lot of Japanese brands have very limited sizing (I'm talking about clothes in free size/one size). Not to pinpoint anyone, but I think more and more Filipinos are getting heavier, so limited sizing can be an issue.
