I'm sure at some point most people have thought about writing their own book. I know I have. I experienced it first hand how tiresome it is to look for specific information on how to publish your own book (like finding out if I need to have an ISBN number, or if I can self-publish an e-book on Amazon without using my real name, etc.). With APE: Authour, Publisher, Entrepreneur, all the information you'll need is here. You'll learn that self-publishing isn't as simple as typing out a story on your word processor, putting it up on websites that sells e-books and wait for the readers to come. You will learn that with patience and dedication, self-publishing isn't impossible. Despite being a manual, APE is fun and conversational all throughout. If you have any thoughts on self-publishing at all, then reading APE: Author, Publisher, Entrepreneur is well worth your time.
I also feel that the website for the book is worth mentioning. Apart from more details about the book and the authors (Guy Kawasaki and Shawn Welch), it contains some tools and resources that will may come in handy. There is the Self-Publishing Intelligence Test (SPIT), to see how much you know about self-publishing. Another one is the Royalty Calculator to help you calculate an approximate royalty for your book. Other goodies like MCAT (Mandik Copyediting Aptitude Test - for testing copyeditors), Word templates, InDesign templates, contract templates (for hiring editors, designers, etc.), as well as pictures of the authors and the book to use for a website review is all in there. Here is the link: http://apethebook.com/
You can buy APE: Author, Publisher, Entrepreneur at Amazon: http://amzn.to/APEtheBook
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